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There are an estimated 4.35 billion people who are oral learners. This includes 3 billion adults, 900 million very young children, and 450 million children between the ages of eight and fifteen; all of these have basic or below basic literacy skills. They are oral learners because of their limited literacy skills.
The vast majority of missions work has been done for a literate audience. Unfortunately the vast majority of the true audience is therefore not able to connect with the Gospel.
Oral cultures are very relational - they share their lives with one another.
Most oral cultures will communicate with one another in narratives, dialogues and dramas, proverbs, songs, chants, and poetry. When asked what he thought about a new village school headmaster, a Central African replied "Let's watch how he dances".